What do you think about before making another online purchase? The price? I think customer reviews about the company, the service you need, also catch your attention. This is confirmed by the report from 3D Cart, which says that customers are 71% more comfortable buying a product after reading reviews. Why not use this information and influence the buyer's decision so that they make a purchase in your online store and choose you over the competition.  

Loyalty programs are marketing activities commonly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the target audience and planning actions to enjoy customer engagement and other business benefits.

Spontaneous marketing actions are increasingly being used by various companies. Such actions usually rely on current events in the country or in the world and allow them to stand out in the market. Of course, such actions can have the opposite effect of what was intended, which is why even with spontaneous actions, prior preparation is paradoxically important.

Building brand awareness is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image involves much more thoughtful steps. Find out what you can gain and what actions will allow you to build awareness of your brand in the minds of your audience.

Do you know what rule governs opinions? The rule of disproportion. If your client is satisfied, they rarely leave a review. Maybe they will tell 2-3 acquaintances about you. But what happens if you disappoint them? About 15 people will learn about their opinion. In addition, the chance of receiving a negative written review increases disproportionately in such a situation.

It happens that a company advertises and invests in SEO optimization, but sales are still low. At the same time, there is traffic on the website, but visitors are not in a hurry to take targeted actions. The team of the Ringostat platform has described 14 ways to increase conversion. And provided good examples.

You run an online store. Customers come to your platform, browse products, and sometimes make a purchase. However, if you calculate the cost of acquiring a buyer correctly, your business doesn't satisfy you. You feel like you can do more.

We have repeatedly mentioned that a company should increase its visibility on the web by being present on various influential portals, where potential customers can find it. One valuable place to gather reviews is Google Merchant Center, which houses a special program - Google Customer Reviews. Read on to find out why it's worth joining and how to collect reviews with Rating Captain.

Content is king, you may have already come across these words and the term content marketing. You may even be writing blog posts, creating infographics or videos, and you are happy with them, but you don't see the results of these actions. Therefore, check how to create unique content and reach the hearts of customers.

Shoper is one of the more popular e-commerce platforms that allows reaching thousands of customers. One of its advantages is definitely the possibility of very good SEO optimization. Furthermore, Shoper software has many integrations with external tools that help in managing online sales.